Course : Visual Communications Lab
Instructor : Hunter Wimmer
Semester : Fall 2011
Keywords : Wholesome / Nourishing / Friendly

My interest in food and culture led me to develop this project around the question, “Why do people become vegans?” There are many reasons why people choose to give up meat, but I wanted to focus my research on the rise of veganism in society and how vegans live in a mostly carnivorous culture. I designed this book for people who do not fully understand veganism to help vegans and non-vegans more easily coexist. I focused the book’s design around appealing images of food, vegetable, and people to educate readers in an approachable way.