Course : Nature of Identity
Instructor : Hunter Wimmer
Semester : Spring 2013
Keywords : Sharp / Pleasant / Social

This project was about rebranding a dead, defunct or dying brand. We had to put forward a new service or product that related to the core of the brand we chose. I chose the Diners club. The Diners Club is a charge card company that was created for frequent travelers. I expanded the Diners Club to also give exclusive access to business travelers. I redesigned its logo using two arrows facing right and left to symbolize coming and going. The curvy negative space in the logo creates the letters “D” and “C” for Diners Club